Maybe this is not inspired by the Teach India initiative, but Pepsi is teaching India to learn…actually, not learn. Let me explain. The new TVC urges Indians not to fret too much if one fails in conventional class room studies. All you need is the thirst to learn more about things that interest you. As a proposition it is likely to strike a chord with the youth. The execution, thankfully, does not take the message too seriously – looking into ‘the opponents head’ gets the literal treatment.
I guess calling out the Pepsi guy in the beginning was a requirement to ‘improve branding’? Sreesanth’s antics is a nice touch. The ad is likely to hit home. Definitely better than the Ranbir-Deepika effort.