This is one of those ‘wish I had thought of this’ moments. The One Club, New York (the people behind the One Show awards) have announced the short list for the inaugural One Show Entertainment Awards. No, thats not what I am envious about. It’s about the work for Speights Beer, from Publicis New Zealand. These awards recognize creative branding beyond product placement. One of the short lists is for Speight’s Great Beer Delivery campaign.…
Magazine design and advertising in magazines have more or less remained the same for decades now. There may have been the odd novelty in over sized magazines or odd shapes but there’s been nothing like what Esquire is attempting with its 75th Anniversary issue, due in October. In this special issue 100,000 copies (of the 720,000 print run) will have a digital cover. On it the words ‘the 21st Century begins now’ will flash. This…
A cursory check about the search term ‘iPhone’ in India over the last 30 days, over at Google Insights for Search makes a telling statement. The interest was at its highest around Aug 22, the day of the launch and steadily waning thereafter. Many have written about the lukewarm response and buyers being in the region of a few thousands. iPhone has managed to stay in the news through write ups about the App Store…
Automotive advertising in the US is perhaps the toughest category to work on. No wonder it takes more than just a 30-sec spot to create attention and interest. Volkswagen has just announced the launch of a new campaign featuring Brooke Shields for their mini-van, Routan. Touted as the only mini-van in the US to have German Engineering, the features of the car are dramatized in an interesting 360-degree campaign. The idea: the features of…