When the economic sentiment is gloomy, marketing efforts to package the iPod as an ideal corporate gift will not be music to one’s ears. This year too, Apple India has attempted to push the iPod as a corporate gift. Aside from print ads, there is even a dedicated website. Curiously, a search for ‘ipod corporate gift India’ on Google does not bring up this site on top but all the online shopping sites come through.
I doubt if the results are anything to write home about given the tendency to cut costs this season. Reports indicate that the gifting market in India was worth Rs.20 billion last year but will only be around Rs. 5 billion this year. From a company point of view, gift-giving may still continue but ‘expensive’ gifts like the iPod may not find favour. Dry fruits, anyone? The receiver would perhaps be thrilled to simply keep his job and not angle for gadgets like iPod this time around.