What do you do when you are launching an updated version of a car brand? You may have a story in new engines, better upholstery and more safety features. But if you are a legendary brand like Volkswagen Golf, it helps to take the argument to a new level. On paper a thought like ‘we are our own competition’ sounds pompous. While the task was to ‘outdo ourselves’ the genesis of this interesting commercial seems…
The Inspiration Room: Daily writes about two new TV spots on air in Australia promoting summer cricket rivalry between Australia, South Africa & New Zealand. If the Perth test is anything to go by, the presenter mouthing stuff life ‘flogging the South Africans’ sounds hollow. Will he get ‘sheepish’ now?
As much of the advertising world is either reeling under the pressures of budget cuts or living in fear of one, it might be a good idea to revisit this piece of creative work. In October this year, Financial Times ran an outdoor campaign which involved billboard sites being ‘stripped back’ to their boards, with the question: “Global downturn. What’s the first mistake businesses make?” placed in the top corner. The campaign drives people through…
The Bingo juggernaut rolls on. The new TVC for Achari Masti may not be as zany or bizarre as the previous Bingo ads, but manages to evoke a smile alright. The ad is subdued compared to the madness of pregnancy test and so on and that’s precisely why it works. For those of us who are used to presentations, people who suck up to their bosses and other mandatories of corporate life, the story rings…
VIP Luggage has signed on Shahid Kapoor and a couple of new commercials are on air. The last campaign from VIP established the theme ‘Happy Journey’ and the refrain ‘Bye, bye’ was an audio mnemonic. The refrain was also used to link product features like lightweight bags or even exchange offers. While the jingle was popular, I guess attempting to link the ‘bye, bye’ property was getting to be a constraint. Thanks to Shahid’s presence…
As far as sexism goes this is as blatant as it can get. The message: men are uncomplicated and women aren’t. Agency: McCann Erickson, Tel Aviv, Israel See here for a better resolution. Appeals to the MCP in all men and thus helps them feel good about Goldstar, I guess.
One of the few brands that gets creatives drooling about the creative (read award) possibilities is Landrover. Some of their print ads are legendary and remains to be seen if this set joins the club. Agency: Prolam Y&R, Santiago, Chile. Via I believe in Advertising. While we are on Landrover, here is an old classic.
Have you seen the new TVC for Visa prepaid cards on Indian channels? It seems like an extension of Visa’s global marketing campaign. What is interesting is that a hitherto non-commecial video has become the inspiration for a global advertising campaign. The original video series, first posted in 2003, is about Matt Harding doing his signature jig during his vacation in Asia. The video became so popular that he was sponsored on a world tour…
If only politicians were this straightforward. The new commercial from IDEA takes forward the theme of ‘social change’. While the ‘school in a mobile phone’ concept and TVC were memorable, I am still not sure how the idea works. While I am waiting, the new TVC says that politicians can listen to the masses through technology and if they don’t they will get booted out. If only. Seen purely as a brand & advertising idea,…
When I read about the new Pepsi My can ad, I was quite excited about the approach. You know, ‘interactive television commercial’ and all that. Visions of an edge-of-the-seat commercial with a tantalizing story, a last minute twist – all backed up with a major online activity flashed through my mind. Unless I am seeing the wrong version, this seems like any other TVC. I am sure there are plans to make it interactive -…