This campaign for Kelloggs Sucrilhos has been getting a lot of positive comments, over at Ads of the World. The attempt is to convey that it’s OK if our kids aren’t over achieving super heroes – the important thing is to be healthy. In contrast, we rarely see advertising that portrays kids as kids, warts and all in our advertising. There are stereotypes galore: super achievers who excel in everything, saccharine sweet cuties or brats…

One of my favourite brands, Dockers is mounting a new campaign in the US to re-kindle interest in khakis. The brand which was once synonymous with casual cool apparently lost it’s sheen over the years. Lack of innovation and diverse competitive options are cited as the reasons. According to the press release, the intent of the campaign is to put forth a new definition of masculinity, one that embraces strength and sensitivity…appeals to men who…

Wieden+Kennedy has updated it’s agency website. Given what Modernista (siteless site), Boon Oakley (YouTube as home page) and Crispin Porter + Bogusky did with their agency websites, it is refreshing to see that the attempt here is not to outdo what others did (‘Hmm. How about a website that monitors and displays all the Twitter mentions, Facebook chats, Delicious bookmarks, blog posts and the  corresponding increase in sales of our client’s brands in real time…