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January 6, 2010

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Domino’s Pizza recently launched a makeover campaign in the US with a ballsy premise: admitting that their product was not good enough. The ‘Pizza Turnaround’ showcases actual consumers who comment Domino’s Pizza  ‘tastes like cardboard’ and it’s the ‘worst excuse for pizza I’ve ever had’. Ouch. It doesn’t feel good to hear such brutally honest feedback. In a campaign created by Crispin Porter + Bogusky, they decided to fix this problem by creating a new…