The hype surrounding IPL has got the official broadcaster SET MAX’s rivals to react. STAR India has released the findings of a report titled, Debunking the Myths – reportedly to break the myth that IPL is bigger than top shows of Hindi General Entertainment Channels (GECs).
Archives for April 2010
A new ad for Google Chrome is doing the rounds of tech & ad blogs. Quite like the earlier effort, this ad too is painstakingly done and is bound to go viral. The ad dramatizes the speed of Google Chrome and uses the stop-motion technique.
I didn’t get the ads the first time I saw them. Now after a few viewings and watching the whole series of ads on YouTube, I’ve begun to enjoy the Oongli Cricket series from Idea.
One of the toughest categories to work on? Cars. Genuine product differentiation on which the advertising story can be based on, is hard to come by. And virtually every positioning platform or advertising idea seems to have been done before.
The Economic Times has ‘leaked’ the winners of the Goafest. And ET seems to be proud of it, claiming ‘as is almost traditional by now, ET brings you a sneak peek of the major award winners, a week before they will be officially unveiled’. It’s disgusting.