The Mac App Store was launched, without the usual fanfare of an Apple launch. The Mac blogs have said positive things about it. Apple announced that downloads from the store topped 1 million on the first day. What does it do? According to Apple PR: The Mac App Store revolutionizes the way applications are installed […]
Archives for January 2011
Android: the Windows of mobile devices?
‘It runs Android 2.2‘ – he said, with much emphasis on ‘2.2’. And in case I didn’t get the significance of 2.2 he added, ‘Froyo’. This was my friend who recently bought an Android handset, giving up a Nokia, I guess. Android has definitely created a buzz well beyond the geeks – there is a […]
Vodafone’s MNP strategy: everybody’s welcome
Mobile Number Portability presents a unique challenge to mobile service operators in India. It presents an opportunity for consumers to churn en masse and its interesting to see marketer’s response. IDEA chose to create dissonance with their Get Idea series. Vodafone India on the other hand has taken a more ‘inclusive’ approach by ‘welcoming everybody’. […]
H2Oh!: the magic of TV spots
Amidst all the buzz about social media campaigns and creativity in the digital space, comes along a spot that reminds us about the magic than can be created with the good old TV spot. Here’s a spot for H2Oh! – a drink from Pepsico. Agency: BBDO, Argentina Nice insight about what women do when they […]
Carlsberg: probably the best ad in the world
The cheeky (and eminently extendable ) ‘probably the best beer in the world’ line of Carlsberg gets a new twist. Menzo, a men’s magazine carried a print ad for Carlsberg – one had to tear out the page, fold the paper along the marked lines and fold it in two. Now you can open a […]