ArchiveJanuary 2011

Carlsberg: probably the best ad in the world

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The cheeky (and eminently extendable ) ‘probably the best beer in the world’ line of Carlsberg gets a new twist. Menzo, a men’s magazine carried a print ad for Carlsberg – one had to tear out the page, fold the paper along the marked lines and fold it in two. Now you can open a bottle of Carlsber with it. Agency: DuvalGuillaume In case you can’t access Menzo...

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