Vodafone’s MNP strategy: everybody’s welcome

Mobile Number Portability presents a unique challenge to mobile service operators in India. It presents an opportunity for consumers to churn en masse and its interesting to see marketer's response. IDEA chose to create dissonance with their Get Idea series. Vodafone India on the other hand has taken a more 'inclusive' approach by 'welcoming everybody'.… Continue reading Vodafone’s MNP strategy: everybody’s welcome