Weetabix ‘Daddy’s day out’: fuel for big ideas

In these days all kinds of communication ideas are fighting for our attention. And most of them try hard to innovate and be visible;  augmented reality, activation stunts, shocking flash mobs and even Twitter feeds are the order of the day. In this scenario, the good old TV spot with a charming little story based on an universal insight is a welcome change.

The latest Weetabix ad does just that.

Agency: BBH

Their last year’s spot too was based on a real, universal insight. Refreshing to note that you can still get across a brand’s message without resorting to technology or some digital stunt.