Recently, in my Global Brand Strategy class, I was sharing the Interbrand rankings of the ‘Top 100 Global Brands’. Some of my students raised an important and interesting question, “Why was there not a single Indian brand in the list?” (After all, we are there nowadays on most other global lists). This got me thinking… Continue reading Guest Post: Has Incredible India missed the global brand bus?
The popular ad blogs usually display pretty much the same campaigns. Somehow, ads from Europe, other than UK perhaps will have to wait till the Epica Awards are announced. Here are 15 examples from the Poster & Outdoor category: 1. McDonalds Olympics Loved the simplicity of this campaign and the clever headlines juxtaposed with the… Continue reading 13 winning Posters & Outdoor campaigns from Epica Awards 2012
Is it a mobile campaign? Or a traditional billboard? Well, it took the best of both worlds and ended up winning the Epica d'Or in the Outdoor Category at the Epcia Awards 2012. Pennies for Life, a campaign developed for the Microloan Foundation (a charity that encourages women in Africa to set up their own businesses)… Continue reading Epica 2012 Grand Prix for Outdoor: billboard meets interactive
Julian Cole, Strategy Director at BBH conducted a 3-week online course on Digital Strategy in October '12 on Skillshare. The course covered four key skills necessary for a Digital Strategist - Insights Mining, Communication Planning, Digital Media/Influencer Analysis and KPIs/Measurement. A presentation from that course, 'What is a great digital creative brief?' is now available on… Continue reading What is a great digital creative brief
Firstpost's Anant Rangaswami has released a free e-book: The future of advertising in India, 2016. Obviously, its great on Anant's part to offer it as a free download. The greater good however, is the potential change its likely to bring to the ad industry as a whole. The book (I read through a few chapters… Continue reading The future of advertising in India is thought-provoking and free to download