Branding with the enemy

Here’s a point to ponder. What motivates and unites people more: fighting for a cause or against an idea? History provides us the answer. During the French Revolution the oppressed bourgeois’ united against a common enemy- the feudal and exploitative French monarchy and sent them to the guillotine. Soon after, once the enemy was dead,… Continue reading Branding with the enemy

iOS App advantage – its not the numbers

The number of Apps on the iTunes App Store was touted as an advantage over other 'market places' like Google Play, Ovi or Windows Market Place. That advantage was bound to disappear over time given the popularity of Android platform and it has. As of Sep'12, the Android store has 650,000 apps compared to 700,000… Continue reading iOS App advantage – its not the numbers

iPhone 5 India launch: the missing ‘experience’ factor

So Apple managed to sell virtually everything (albeit a relatively small quantity) that they shipped to India for the iPhone 5 launch. Given that it was a launch of a much-anticipated, global brand there were several elements missing in the marketing mix. For starters, there wasn't any 'official' launch campaign from Apple. Tech blogs reported… Continue reading iPhone 5 India launch: the missing ‘experience’ factor