Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you in an instant and strike you as a great, relevant, idea that makes sense for the brand and is well executed. I thought I will write a series of posts on such winners. Here’s the fourth one:
I was expecting animation of the kind seen in Toy Story and Up, only to be pleasantly surprised. Riveting film, enhanced by the quality of the animation.
And oh, even the copywriting was award worthy.