When the iPhone 5C and 5S prices were officially announced by Apple India, the reaction was along expected lines. People were shocked at the astronomical price tag and some called it delusional pricing. Not surprisingly the Indian tech blogs (which border on anti-Apple anyway) mocked the pricing (in fact, that tone was adopted the day 5C was announced in the US) and so did the Twitterati. To be fair, paying Rs.53,500 (approx $857) for a…
In advertising, when a human truth that is relevant to your category is married with great creativity, what emerges usually is a TV spot that is riveting and gets you nodding your head in agreement. A new TV spot for Kinder Surprises from Australia does just that.