This is brilliant. The Pets4Pets Project invited little kids in Italy to imagine new social campaigns to help protect the animals they love the most. WWF, together with a team of creatives, photographers, illustrators, film directors, animators, post-producers and speakers helped students at an elementary school experience the whole creative process: from the brief, to […]
Archives for 2013
Old Spice has brought Isaiah Mustafa back on the internet – this time to launch the brand in the UK. Interestingly, the idea is tweaked to suit UK (or at least the perception of it) as a hunt not just for manliness (#GentleManHunt on Twitter) but gentlemanliness. According to Campaign, UK: As part of the […]
Google India has announced the list of Top 10 most-viewed YouTube ads in India this year. The list includes Google Reunion, Samsung Galaxy S4 introduction video, Cadbury Ramesh-Suresh, Old Spice Mantastic and others. (see all the ads here). Aside from the list, Google provided this commentary on the trends: – YouTube is a platform to run Global […]
A new ad for Titan, titled ‘The joy of giving’ is doing the rounds on Facebook. While ‘gifting’ as a platform is not new to Titan (remember the Aamir Khan/Zohra Sehgal ad and others?) but somehow do not recall a ‘gift’ themed ad for the last couple of years. The ‘gifting’ platform is a natural […]
Blendtec, Withing videos which go viral help create awareness about relatively unknown brands and represent the best of new media marketing.