Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 31st July 2015: Amazon Prime’s TV spot, a print campaign for Trivial Pursuit and more.
Amazon Prime
Sweet film which drives home the point that Amazon Prime has ‘Millions of ways to save the day, delivered in one day’.
M6 blades: My New Face
Another example of ‘geography being history’ when it comes to stunts and activation videos which translate to global PR.
This needs to come to India.
Testing out a new pee repellent that “pees back” to prevent public urination. pic.twitter.com/6eDJ4w9MWH
— SF Public Works (@sfpublicworks) July 23, 2015
Trivial Pursuit
Getting noticed is the first test of advertising. And this one passes in flying colours and gets the message across.
Nature Valley
An idea just right for sites which feature buzz-creating videos, listicle based articles and ‘you won’t believe what happened next’ type headlines.
Which ones work for you?
