Archive2016

Audi ‘Doll that chose to drive’, Delta and more: creative ideas of the week

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It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week ending 30 December 2016: Audi’s ‘Doll that chose to drive’, Delta Airline’s two words and more. 1. Audi: Doll that chose to drive Gender stereotyping is a...

Snapdeal, John Lewis, agency holiday cards and more: creative ideas of the week

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It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the last week: Snapdeal’s Christmas ad, a few ad agency holiday cards and more. 1. Snapdeal: Timmy & Josy’s Christmas Surprise Casting cute babies or animals in an ad- the...

Dove #RealBeauty, @BacardiUSA, @Nike and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 16th December, 2016: Bacardi, Dove and more. 1. Bacardi USA: Instagram page While Instagram lends itself well for categories where static visual imagery plays a key role...

How content marketing is different yet similar to advertising

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Google currently shows millions of results for the search term ‘content marketing’. Many of them provide useful tips and hacks on how startups, especially the bootstrapped or early-stage ones, can use content marketing to drive organic growth. Over the last few years, the ‘shiny new toy’ syndrome has resulted in virtually every new platform (Snapchat, Instagram) hailed as the next big thing for...

.@VolvoTrucks, @sandyhook, @Spotify and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 2nd December, 2016: Spotify, Volvo Trucks and more. 1. Volvo Trucks: Live Test Brands have long realised that today’s advertising is about ‘brand action’...

.@okgo, @BangOlufsen and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 25th November, 2016: Bang & Olufsen, Morton Salt and more. 1. Bang & Olufsen: humblebragging Years ago at an advertising planning workshop, I saw a slide which...

Have the ill effects of social media begun to outweigh the positives?

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How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to imagine that we carried on with our lives just a couple of decades ago, without any of these, which have become such inherent parts of our lives nowadays. Needless to say, these add immense benefits to our lives. Seamless, instant connections across the world, lightning...

Diageo VR experience, @heathrowairport and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 11th November, 2016: Heathrow airport, Sainsbury’s and more. 1. Heathrow Airport: coming home for Christmas Over the years, UK retailers have hogged all the...

#BusterTheBoxer, @paytm and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 11th November, 2016: John Lewis, Paytm and more. 1. John Lewis: Buster the Boxer The marketing & advertising industry across the world look forward to Christmas...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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