#BMWFilms, #NayiSoch and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 28th October: BMW's The Escape, Star India's 'Nayi Soch' and more. 1. BMW: The Escape Whenever there's… Continue reading #BMWFilms, #NayiSoch and more: creative ideas of the week

Seen and noted: ‘Feed Their Curiosity’ for @whiskas_uk by @AMV_BBDO

I missed adding this campaign to my last 'creative ideas of the week' post. These three spots for Whiskas UK celebrates the curiosity of cats in an adorable fashion. Cat lovers are sure to find these spots endearing as not only are the cats cute, the campaign offers an insight into how they behave. Agency:… Continue reading Seen and noted: ‘Feed Their Curiosity’ for @whiskas_uk by @AMV_BBDO

Oxo Family, Philips Everyday Hero and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 30th September: Oxo, Philips and more. 1. Oxo family In the 80s, the 'Oxo family' featured in… Continue reading Oxo Family, Philips Everyday Hero and more: creative ideas of the week

Of celebrity endorsements, Pan Bahar and Pierce Brosnan

Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action (a sale when the opportunity arises, downloading an app, cutting out a coupon, calling a toll-free number etc.) or a behavioural or attitudinal change. An ad’s effect on sales is not immediately apparent or even… Continue reading Of celebrity endorsements, Pan Bahar and Pierce Brosnan

#AudiDuel, IKEA and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 30th September: Audi, IKEA and more. 1. Audi: Duel In what seems like a tactical ad, Audi… Continue reading #AudiDuel, IKEA and more: creative ideas of the week