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May 28, 2017

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Sweden Airbnb
In Advertising

Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week

4 Mins Read

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 26th May, 2017: Sweden’s tourism campaign, Sony Bravia’s TV spot and more. 1. Visit Sweden: Airbnb Sweden’s official website for tourism and travel information, has listed the entire country on Airbnb. Why is it creative? For one, it is different from the…

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Steve Jobs dent quotes
In Advertising

5 ad campaigns which created the proverbial ‘dent in the universe’

8 Mins Read

Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance to create ideas which ‘make a dent in the universe’. That phrase has been attributed to Steve Jobs in the context of a company’s mission. But what does the phrase, ‘dent in the universe’ mean? Is it about creating something which makes a profound positive impact in people’s lives across the world? Or a large swathe…

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