Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are the top creative ads which caught my eye, the week ending 2nd February, 2018: Alibaba’s ‘The power of small’, Amazon Alexa and more. 1. Alibaba: The power of small Established in 1999, China’s Alibaba Group has been in the news in business publications largely over the years. Its founder Jack Ma is seen as an inspirational business leader and…