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August 12, 2018

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The first job of advertising is to get noticed. If not noticed, everything else (engagement, sharing, ‘conversation’ etc.,) is academic. Here are a few creative ads which I noticed over the last week or so. 1. Dove: I’m Fine Ever since they launched the ‘Real Beauty’ campaign, I have been amazed at the various dimensions that big idea can highlight. In the latest spot, the need to have a positive body image among teens and…