Most ads go unnoticed – a bigger problem for the industry than creating ads that are disliked. Only a handful of ads are noticed and a smaller number recalled or liked. In that context, clutter-breaking creative ads that make an impact need to be appreciated. My compilation this week includes IKEA’s ‘Let play unwind your … Continue reading IKEA’s ‘Let play unwind your mind’, Roger Federer and Anne Hathway for Switzerland Tourism and more: creative ads of the week