It’s natural that businesses love the festive season – be it in India or elsewhere. Every region has a season where consumer spends increase – be it Christmas or the Chinese New Year. In India, Diwali ads aim to capitalise on the consumer sentiment of celebrations, auspiciousness and traditions. Christmas-themed advertising is usually anchored on … Continue reading Sabhyata and other Diwali ads, Truecaller, Tourism Australia and more: creative ads of the week