Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Uber Eats, BBC, Opel Corsa and more. Uber Eats: best friends It’s Uber. And its Eats. On hindsight, it seems like a lovely connection between the two: ‘we all want to eat and go places’. And it brings a smile. The casting is brilliant – Robert de Niro and star of ‘Sex Education’, Asa Butterfield.…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Volkswagen Taos, Liquid Death and more. Volkswagen Taos: no going back ‘Nothing else will satisfy you once you get used to the comfort of Volkswagen Taos. Such a simple idea is brought alive well in an amusing, intriguing spot. Simple story well told. https://youtu.be/yBNNPhHFbZA Agency: Johannes Leonardo Liquid Death: chest blaster As I said in…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, ads from Coca-Cola, Canal+, Amazon and more. Canal: papa While I shared this film from Canal+ earlier too (the link is brokenI, it popped up as a winner in the recently announced London International Awards in the online films category. CANAL+ is the main partner of the Clermont Short Film Festival, the most important short film event…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct 14, 2023. While I saw some social media posts praising it, many were trashing it – calling it inappropriate, in poor taste and unsporting. Some have sought to bring in a political angle claiming this reflects the India of today (unsaid part meaning ‘all this is happening post 2014). Some others on LinkedIn have ‘cancelled’…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing pertaining to regional brands and content. The day had some interesting conversations pertaining to the rise of regional content, OTT and influencer marketing. Here are some thoughts gleaned during the day. Regional brand – no barrier for scale or ambition: just as there is no real case for adding the prefix ‘digital’ to marketing (as…
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, here are a few creative ads from Suhana Masals, IKEA Norway, Sleepwell and more. Suhana Masala: the smell test Product parity and low or no real differentiation is a reality. In India, it is common for branded spices to make claims such as superior taste. When it comes to food, ‘smell test’ takes…
Most ads go unnoticed. That’s a fate worse than being disliked. In that context, ads which break clutter and get noticed need to be commended. My compilation of clutter-breaking creative ads (and the occasional commentary on the business of advertising) is a small tribute to brand teams. Here are a few ads which caught my this past week or so: Sandy Hook Promise: Just Joking Sandy Hook Promise is a non-profit organisation founded and led…