Most ads are simply ignored – a fate worse than being disliked. Hence it is said that the most important task of an ad is to be simply noticed first. Once a brand has its consumer’s attention, rest of the goals like engagement, relevance and effecting a behavioural or attitudinal change, makes sense. Here are … Continue reading Bata ‘Stronger Inside’, Hyundai ‘Find your love’ and more: top creative ads of the week