Every week, I attempt to share a compilation of creative ads. The first and most important test for any ad is getting noticed. Everything else – ad being liked or disliked is secondary. Here are a few ads which caught my attention over the last week or so. CRED: Buzzkill Advertising for CRED has created a lot of buzz over the last few years. A few common aspects can be observed in their advertising: the…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past week or so: HSBC:…
Every day we all see hundreds of ads but hardly notice a handful. Only a small portion of ads are noticed and an even smaller number is memorable. Every week, I attempt to compile a list of compelling creative ads which caught my attention – made me smile, laugh or empathise. Here are a few from week ending August 2nd, 2019. The Great British Bake Off: trailer In 2017, the trailer for the hugely popular…
The advertising & marketing industry trade portals were busy showcasing creative ads from Cannes Lions 2018, over the last two weeks. Despite the prevalence of made-for-award campaigns usually for ‘social good’ the award show is an opportunity to learn about new crafts & techniques and simply be inspired by the power of creative minds. I only wish the show saw more of creative prowess used to solve real business challenges of real brands. Aside from…
Brands attempt to force fit tactical communication during several occasions and events during the year, as we saw with Father’s Day this week. Not many caught my fancy though – except one (which you can see below). Among the other creatives which I liked, here are a few creative ads: Wimbledon, Domino’s Pizza and more. 1. Wimbledon: In pursuit of greatness The Wimbledon complete 150 years this year. A new theme film commemorates the occasion…
News from Cannes Lions dominates the advertising world this time of the year. While ‘digital’ driven ideas get their fair share of attention I always look out for the traditional print and outdoor creatives which stand out. Here are a few which caught my eye in the Print and Outdoor categories (in no particular order): 1. AXA Health Insurance Nice combination of a headline which stops you on your tracks and a reveal which brings…
Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which pop up almost every year in the advertising & marketing industry. Aside from these, the debate around the prohibitive costs of sending entries to advertising award shows and scam work being awarded in such shows has been going around for years. Recently, Publicis Groupe said it would refrain from entering the awards in 2018 choosing…
1. BBC Sport: Wimbledon coverage It’s Wimbledon time of the year. Here’s a new spot from BBC Sport announcing the live coverage of the event. The device is simple – a tennis ball wreaking ‘havoc’ across Britain and ending up at the centre court. Even though this montage of visual set to music is a common format the ad is riveting. 2. Verena Sure Thanks to this commercial, I came across this category called of…
There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 16th June, 2017: Moto Z’s branded content initiative in Brail, immunisation charm and more. 1. Moto Z branded content The Moto Z is a new phone which aims to be different in the smartphone space with magnetic accessories called Mods. These…
1. Gillette: Assisted Shaving Razor It is so refreshing to see a long format, web film which is anchored on the product. We have all seen many such initiatives where one is left wondering about the tenuous link of the brand to the theme advertised. This film, launched to introduce TREO, the ‘first-ever razor designed solelyfor assisted shaving’. The film is a touching story of a son taking care of of his elderly father and…
