John Lewis & Partners, Waitrose, Playstation and more: creative ideas of the week

It’s that time of the year when ‘big retail’ in UK unleash their Christmas campaigns. Over the last few years brands like John Lewis, Harvey Nichols, M&S and others have created some memorable ads for the season. This year too saw a few gems. These and other ads are part of my creative picks of… Continue reading John Lewis & Partners, Waitrose, Playstation and more: creative ideas of the week

8 top creative ads of the week: Apple’s Christmas advert, Norwegian Air and more

Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a select few which caught my eye, the week ending 24th November, 2017. Apple: Sway The Christmas advert from Apple has become an event to look forward to. I think the 2013 one, ‘Misunderstood’ set the trend. This year’s… Continue reading 8 top creative ads of the week: Apple’s Christmas advert, Norwegian Air and more

Skittles, Emirates, Audi & more: 6 top creative ads of the week

While I try to make a compilation of smart creative ideas I come across every week, one doesn’t always get rich pickings. There are weeks when I don’t really come across remarkable ads. Last week was one such and so I missed my weekly roundup. This week, I came across a few good creative ads… Continue reading Skittles, Emirates, Audi & more: 6 top creative ads of the week

AirPods Pro, Argos and more: 5 top creative ads of the week

Every week, I attempt to put together a compilation of creative ads which break through the clutter. I have not had rich pickings this week and among the handful of ads I noticed, here are a few: AirPods Pro: outdoor done right Outdoor is a fleeting medium. In the few moments we have to catch… Continue reading AirPods Pro, Argos and more: 5 top creative ads of the week

Snapdeal, John Lewis, agency holiday cards and more: creative ideas of the week

It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the last week: Snapdeal’s Christmas ad, a few ad agency holiday cards and more. 1. Snapdeal: Timmy &… Continue reading Snapdeal, John Lewis, agency holiday cards and more: creative ideas of the week