Brand purpose, copywriting, Kumbh Mela and more: notes and observations from #ZeeMelt: Part 2

I recently attended Zee Melt, a marketing & advertising conference. I shared my notes and observations through a blog post earlier this week, covering presentations from Mr. R S Sodhi of Amul and Dave Trott.  In this post, I share my notes on presentations from a few others. Rory Sutherland: what are we missing? I…… Continue reading Brand purpose, copywriting, Kumbh Mela and more: notes and observations from #ZeeMelt: Part 2

5 ad campaigns which created the proverbial ‘dent in the universe’

Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance to create ideas which ‘make a dent in the universe’. That phrase has been attributed to Steve Jobs in the context of a company’s mission. But what does the phrase, ‘dent in the universe’ mean? Is…… Continue reading 5 ad campaigns which created the proverbial ‘dent in the universe’