Every week I attempt to share clutter-breaking creative ads. The common thread across all such ads are that they are single-minded, entertaining (or make for a compelling watch if having a serious message) and anchored on a relevant idea. Here are a few recent including a select from few meant for this year’s Super Bowl: Tourism New Zealand: travelling under social influence At the time of writing, temporary border measures are in place in New…
Hundreds of commercial messages compete for our attention every day. But very few can be called creative ads – they are usually the ones which get noticed (the first pass of any communication). Here are a few which caught my last week: 1. Stabilo: highlight the remarkable Over the years, the category of highlighters have seen many creative expressions to dramatise the generic benefit of the category. Admittedly there is hardly anything to differentiate between…
Every day we come across hundreds of commercial messages. But we notice only a handful and remember an even smaller number. Here are a few creative ads I noticed and loved from last week. 1. iPhone XS: Growth Spurt I have written several blog posts about Apple and its advertising over the years. A common thread in the ads from Apple is that almost all of them focus on the benefit to the consumer, anchored…
As advertising ideas go, this is jaw-droppingly big. Imagine virtually all of today’s big football stars coming together in an ad. The premise is that our planet has been threatened, and one game of football will decide our fate. So it takes a ‘super’ team to beat the aliens. This is the kind of project every ad man dreams of being involved in – big bold idea, guaranteed large scale production, a global audience and very…
This week, I am truly privileged to feature Rekha Nigam in the series, Meet the Creative Gurus. Rekha has been a dear friend for nearly 20 years now and my respect for her has grown by leaps and bounds over these years. She joined Everest Advertising in 1979, aged 19. I first knew her when she was the head of Indian Language Creative at Trikya. Having created several landmark campaigns – from Pan Parag’s ‘Dhoom…
A compilation of ads that showcase cool advertising photography. Drool-worthy.
When it comes to advertising awards, there as many award shows as there are agencies. Every major region aims to celebrate creativity with it’s own set of awards. Among the awards, I have been an avid follower of European advertising awards – be it the Epica Awards or Eurobest. Compared to advertising from rest of the world, skin show and sexual innuendo is pretty common among award-winning ads from Europe. Most of these countries don’t…
