The first and perhaps the most important job of an ad is to be noticed. If an ad goes unnoticed – everything else (the…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few compelling creative ads which caught my…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are the top creative ads which caught my eye,…
Love it when advertising finds creative solutions for real business problems for genuine brands (as opposed to creating a wonderful ad for a chiropractor merely with awards in mind), especially in a category which is considered to be rife with boring, ‘templated’ advertising.
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real…
The Cannes Lions seasons is upon us and there are blogs posts, tweets and Facebook updates galore on winning work, agency predictions and so on. I am not a keen follower of the various ‘categories’ and which work is shortlisted where. But herewith some interesting work likely to win – these have been compiled from various sources including Leo Burnett, Adweek and others.
