It did not feel a week of rich pickings when it comes to creative ads. Over the last few years, I have attempted to share a handful of compelling creative ads across TV, print, outdoor and ‘new media’. This week’s compilation includes ads from Apple, Direct Line and Lurpak. Apple: Hermitage When most of the industry players in the Android world were regularly listing technical specifications in marketing collateral and advertising, the ads for iPhone…
We come across hundred of commercial messages in a day and only a handful are noticed. A visual delight for Lurpak in a TV commercial, superbly executed photography and art direction for Hong Kong Ballet and more are part of my creative picks of the week. 1. Lurpak: Smooth Every major category in advertising has an unwritten code. Beauty & fashion, food, automobile and a few others have an unwritten code – virtually all brands…
Another riveting piece of work from Wieden+Kennedy, London for Lurpak. ‘To new frontiers, adventurous cooks’, is the rallying call and it is a fine journey the brand has embarked on. To me, the series of spots created for Lurpak epitomise the role advertising plays in creating brand preference. Imagine this: the consumer sees parity between all brands of butter. And the agency’s task is to create preference for a brand largely through the advertising. And…
Must hand it to W+K. They have consistently produced great work for a diverse set of brands, Lurpak being one of them. They first had ‘Saturday is breakfast day’, followed by ‘Kitchen Odyssey’. Common to both were outstanding production values and a mouth-watering visual feel – great food advertising. Their latest work for Lurpak Lightest is equally mouth watering – albeit showcasing vegetables – justifying the ‘healthy doesn’t have to be humdrum’ claim. According to…
The ‘product window’ – usually the most glossed over section in a TV script. Treated as the mandatory section after the ‘setup’ and the ‘solution’ and left to the production house for ‘treatment’. There are some scripts on the other hand, which are centered around showcasing the product and what it does. Lurpak’s 2011 spot, Kitchen Odyssey is one such. Agency: Wieden + Kennedy, London Amazing how an omelette could be made this mouth watering.…
A new campaign from Wieden + Kennedy, London created for Lurpak, the dairy brand is urging consumers to devote Saturday mornings for a leisurely breakfast. According to the PR blurbs, the media and creative strategy have been woven together: media has been bought only on Thursdays, Fridays and Saturday mornings – in antipation of the Saturday breakfast to come. Campaigns that urge the consumer to ‘change or modify a habit’ have their share of detractors.…
