The ‘Shot on iPhone’ series is a great example of letting the results do the talking rather than list the technical features of a phone as camera. In the latest edition, iPhone 13 Pro’s great video capabilities are showcased. A heart warming commercial, Pampers for Preemies, which strengthens Pampers’ perception as an expert can be seen in a new ad. These are part of my weekly collection of clutter-breaking creative ads (aside from the occasional…
In terms of user base, Twitter is relatively smaller than other popular social media platforms. But it share of visibility and media attention is much bigger as was evident recently. Twitter’s billboard campaign got people talking about for its simple, striking creativity and showcasing its buzz-creating ability. This and other creative ideas form part of my weekly compilation. Twitter: Tweet it into existence There’s something about Twitter that encourages instant, spontaneous sharing of one’s views…
Every week I attempt to publish a compilation of clutter-breaking creative ads. It’s just a small tribute to brand teams everywhere who create such work – as being noticed is the first job of any advertising. Here are a few which caught my eye this week: Barilla: recipe for togetherness The ill-effects of excessive screen time and our tendency to ignore others in a social or even family setting by staring into our mobile screens…
Every week I attempt to share a compilation of creative ads. Crafting clutter breaking advertising deserves kudos as a majority of ads are simply ignored by us. Here are a few which caught my eye this week: Barnardo’s: feel like you belong Sometimes, a literal expression of a popular metaphor drives home the message effectively. The phrase ‘going into a shell’ is often used to cue an introvert’s behaviour. A new ad for Barnardo’s a…
Every week I attempt to publish a compilation of creative ads. Having worked in ad agencies for a long time, I know how difficult the seemingly simple task of creating ads that get noticed, is. Here are some ads which caught my eye in the past week or so including those meant for the upcoming Super Bowl: Specsavers: should’ve gone to… By now ‘Should’ve gone to Specsavers’ has become part of popular culture to cue…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. Amazing Thailand, HP among others caught my eye this past week or so: Amazing Thailand: ‘Write Your New Chapters’ As with any other buying decision there is…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. Amazing Thailand, HP among others caught my eye this past week or so: iPad: Jay Park music video Since its launch in 2010, the iPad has largely…
In the marketing & advertising world, creative work from Thailand is considered to be among the best, both in terms of creative idea and craft. All of them are uniquely Thai and many are bizarrely funny. Production values and execution are also top notch with Christmas-themed ads from Europe. During last week I came across such campaigns, among others, which were clutter-breaking. More such compilations in my archives along with some occasional commentary on the…
Every week, I attempt to share clutter-breaking creative ads with some commentary or opinion of my own. Getting noticed is the No.1 job of any paid promotion – be it a traditional ad or its new avatars such as Instagram posts and tweets. If the ad goes unnoticed everything else is academic. Here are a few compelling creative ideas of the week ending Aug 7, 2020. iPhone: Shot on iPhone by Academy Award® Winner Damien…
When it comes to advertising, getting noticed is the most important task. The next challenge is that of engagement or evoking interest, which is something most advertisers and ad agencies don’t seem to be too bothered about – going by the run-of-the-mill ads which are most common. Hence we need to appreciate the handful of creative ads which break the media clutter, are memorable and relevant. Here are a few which caught my eye recently:…
