Snickers, Nike and more: 5 top creative ads of the week

Every day we come across hundreds of commercial messages. Most of them aren’t even noticed. Here are a few creative ads which stood out from the clutter for me the last week: a continuing campaign for Snickers, Nike’s reaction on social media regarding a decision taken by the French Open authorities and more. 1. Snickers:… Continue reading Snickers, Nike and more: 5 top creative ads of the week

8 top creative ads of the week: Apple’s Christmas advert, Norwegian Air and more

Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a select few which caught my eye, the week ending 24th November, 2017. Apple: Sway The Christmas advert from Apple has become an event to look forward to. I think the 2013 one, ‘Misunderstood’ set the trend. This year’s… Continue reading 8 top creative ads of the week: Apple’s Christmas advert, Norwegian Air and more

No, not all products & services are remarkable

A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’ that resonates. If only it worked like that in real life. Most products & services fulfil basic necessities of consumers and have very little scope to have truly differentiated product features.In his book ‘This is marketing’ Seth Godin… Continue reading No, not all products & services are remarkable

Honda Civic, One Show and more: 6 fun creative ads of the week

Every day we come across hundreds of commercial messages. But only a handful are noticed and recalled. Here are a few memorable creative ads from last week. 1. Great Western Railway:  adventure continues Last year, GWR launched a campaign which was given a visual treatment like the Famous Five. The idea is taken forward this… Continue reading Honda Civic, One Show and more: 6 fun creative ads of the week

McDelivery, Oreo and more: fun creative ads of the week

Every day we come across hundreds of ads. A majority of them go un-noticed. Only a handful get our attention and an even smaller number, our involvement. Here are a few fun creative ads I liked over the last week or so. McDelivery: rainy days Convenience has been the platform for gig economy brands, especially… Continue reading McDelivery, Oreo and more: fun creative ads of the week