Near 113 million people are likely to watch the 2023 Super Bowl. While there may be several other sports tournaments & properties which attract great fan following and prestige associated with them, the Super Bowl is unique because of its close association with advertising. It is seen as a great opportunity to create awareness, affinity, drive sales and imbue a brand with ‘cool quotient’ just by association. The ad meant to be aired on the…
It is said in a lighter vein that Super Bowl is more of an advertising festival than a sporting one. It has a unique place among media properties as it not only attracts top advertising dollars as investments but garners global media coverage like no other. Also, unlike any other sports brand, there are a whole host of promotional activities around the ad itself – be it in the form of teasers, PR and social…
In the archives section of this blog, you will see posts from January 2008. So this is the 15th anniversary of this blog. I am grateful to you, dear reader, for motivating me to write consistently over all these years. In fact, my blogging journey started a year or so before 2008 when I dabbled in two blogs: one dedicated to news about Apple (I was thrilled with the name – Mac Love Not War)…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the fuzzy briefs, opaque approval process and other ills of advertising, this is not surprising. My weekly compilation of clutter-breaking creative ads is a small tribute to such marketing & advertising teams who manage to get their ads noticed, recalled and liked. Tops Supermarket: underrated gifts I loved advertising from Thailand. Am…
Every week I attempt to share clutter-breaking creative ads. The common thread across all such ads are that they are single-minded, entertaining (or make for a compelling watch if having a serious message) and anchored on a relevant idea. Here are a few recent including a select from few meant for this year’s Super Bowl: Tourism New Zealand: travelling under social influence At the time of writing, temporary border measures are in place in New…
The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but also an advertising event. It has been compared to the Super Bowl but the characteristics of the two events are different. Both are expensive for advertisers but the similarity ends there. Super Bowl vs IPL Cricket by nature is an advertiser’s delight as there is an opportunity to insert a spot (or two) every 5…
The dearth of good ads during the IPL 2020 broadcast was discussed in social media and trade portals recently. The use of celebrities as a default option was also mentioned in this context. Some asked if working remotely led to a dearth of good IPL ads this year. In my view, the constraints of the lockdown periods were applicable to all. https://twitter.com/thesatbir/status/1307708312478121984?s=20 https://twitter.com/roshanabbas/status/1308640574233223168?s=20 Yet, some managed to still create clutter breaking communication as seen even…
Metaverse is the new punching bag for select brands and cartoonists alike. A new ad for First Bank in Thailand takes a pot shot at both metaverse and the the ad industry itself. Aside from that I also liked the new interpretation of the classic ‘Because you’re worth it’ from L’Oreal in my weekly compilation of creative ads. L’Oreal: Lesson of Worth In 1971, Ilon Specht a junior copywriter at McCann created the famous line…
I have not been able to update my blog over the past few weeks. I aim to post a compilation of compelling creative ads every week and an occasional post on issues pertaining to the business of advertising. This week’s post includes ads from Liquid Death water, Hyundai’s IONIQ and a few others. Liquid Death: Kids Hydrating at a Party Judas Priest’s ‘Breaking The Law ‘ forms the perfect background score for visuals depicting a…
Every week I attempt to share clutter breaking creative ads. As many pundits have pointed out, the real test of an ad is its noticeability. If it is not noticed, everything else – the strategy & creative process and media investments are just of academic interest. Here are a few picks from this week: Alexa: What did we do before Alexa? Most of the ads scheduled to appear during this year’s Super Bowl event seem…
