Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative including Posten’s Father Christmas & Mother Earth, Chevrolet and more is a small tribute to such efforts. Posten: Father Christmas & Mother Earth As I said in the past, personification…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes an inspiring ad for vaccination from France and quirky spots for Suntory juice from Japan and more. Ministry of Health, France: life comes back with vaccination I first came…
It’s that time of the year when ‘best of the year’ lists are published, so here are my picks for ‘Best creative ads of 2022’ – similar to my list of creative picks last year and the one from 2020. Over the last few years, the ad industry has taken pains to convey that their business has changed fundamentally. Agency executives say that the business is about being at the intersection of technology & data,…
In the marketing & advertising world, creative work from Thailand is considered to be among the best, both in terms of creative idea and craft. All of them are uniquely Thai and many are bizarrely funny. Production values and execution are also top notch with Christmas-themed ads from Europe. During last week I came across such campaigns, among others, which were clutter-breaking. More such compilations in my archives along with some occasional commentary on the…
My weekly compilation of clutter-breaking creative ads is a small tribute to marketing & advertising teams everywhere. An ad first has to get noticed. Unfortunately, a majority of ads are simply ignored – a fate worse than being disliked. Apple’s brilliant ad to highlight accessibility features, Spotify’s annual ‘Wrapped’ campaign are among the pick of the ads this week. Apple: The Greatest The mobile world is dominated by Android. When it comes to choice of…
Last year Cadbury India createad a Diwali ad which was more than just your typical 30-second ad. This year too have they have come up with an initiative which seeks to create impact on the ground. I also came across another audacious creative idea from a Thai brand. All this and more in my weekly compilation of clutter-breaking creative ads (and ideas). Snack Jack: simple solutions Ads from Thailand truly stand for out-of-the-box thinking. Their…
A majority of ads are simply ignored. That’s a fate worse than being disliked. In the case of the latter, at least the ad was noticed. In this context, creative ads which are noticed, liked and recalled are a rarity. My weekly compilation of clutter-breaking ads are a salute to the brand & agency teams behind the. Here are a few which caught my eye this past week or so: Volvo Electric: The Chase Electric…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Money Thunder: nobody wants to lend you money In…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes Heineken’s smart effort to get people vaccinated, a hilarious spot from Thailand and more. GrabPay: Dear Homo sapiens As I have said before, ads from Thailand have a…
In this week’s compilation of creative ads which caught my eye: a TVC spot for Specsavers which has deliberate mistakes, a TVC with some great writing for Arla’s new line of products…and more. 1. Specsavers:eye test ‘Should have gone to Specsavers’ is a brilliant theme for the UK eye-wear brand Specsavers. It has created several memorable spots and brings alive the perils of poor eyesight in each commercial. It is a generic claim but is…
