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I struggled to put together a list of creative ads which were truly clutter-breaking this past week. It only reiterates how difficult it is to produce ads which are noticed, especially during festive seasons where there is a sea of sameness across categories. Apple: The magic of mini feat. xt The HomePod Mini was launched recently by Apple. As the name suggests its small size is a selling point. But even while the benefit can…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes Heineken’s smart effort to get people vaccinated, a hilarious spot from Thailand and more. GrabPay: Dear Homo sapiens As I have said before, ads from Thailand have a…

Every week, I attempt to share clutter-breaking creative ads with some commentary or opinion of my own. Getting noticed is the No.1 job of any paid promotion – be it a traditional ad or its new avatars such as Instagram posts and tweets. If the ad goes unnoticed everything else is academic. Here are a few compelling creative ideas of the week ending Aug 7, 2020. iPhone: Shot on iPhone by Academy Award® Winner Damien…

Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 13th Oct, 2017. 1. Unif-400: a ‘romanocumentary’ Advertising from Thailand has set very high standards over the years. What sets them apart is that they are uniquely Thai in the sense that they don’t try to ape western advertising in both the idea and execution. They don’t have…

In this week’s compilation of creative ads, a Hollywood-like film from Kia Motors, an irreverent take on energy drinks and more. Kia Motors: Features Film In a film which is reminiscent of the famous BMW’s film series ‘The Hire’ from early 2000s, Kia Motors has released a range film executed like the typical Hollywood gangster getaway films. And when a getaway is involved can car chases be far behind? Not one, but eight Kia models…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes Channel 4’s Paralympics ad and topical ads related to the Euro Cup. Samsung: Be There ‘As good as being there’ or ‘a ringside view’ are common themes when it…

Every week I attempt to share a compilation of clutter-breaking creative ads. Occasionally I comment on industry related issues too. This week’s creative picks include a hilarious spot for Australian shoe-maker R.M. Williams starring Hugh Jackman, a clever print ad for Grin scooter rentals and more. R.M.Williams: Maximum Jackman Maximum Effort, the creative agency started by Ryan Reynolds (‘We make films, TV and content for the personal amusement of Ryan Reynolds. We occasionally share them…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes an inspiring ad for vaccination from France and quirky spots for Suntory juice from Japan and more. Ministry of Health, France: life comes back with vaccination I first came…

Ad agencies have it tough mostly when it comes to products they have to advertise. Most brands don’t have a real, significant competitive edge. Even if there is a genuine product differentiation, the window of opportunity to capitalise on it is limited as competing brands can offer the same or better fast enough. The task to create compelling, unique advertising is even more tough for ‘everyday’ categories where product parity is common – such as…

It’s that time of the year when ‘best of’ lists are made. I have set out to share my picks of top creative ads of 2020. The first part of the list includes ads from Burger King, WhatsApp and more. Here’s the 2nd instalment of the list: Nike: you can’t stop us In popular culture, substance is always preferred over style. A well-designed magazine may help in breaking the clutter in news stands (it was…