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In 1989, British Airways released a campaign considered to be a classic in advertising. Back when special effects were not as advanced as they are today, it brought alive the idea of the brand bringing people together. In 2014, technology was used cleverly to make it appear as if a small boy ‘looked up’ every time a British Airways flight flew over a billboard in Piccadilly Circus. Of course there have several memorable tactical ads…

Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week (and some occasional commentary on the business of advertising). In this week’s list: B&Q: later means never As…

Creating clutter breaking advertising is difficult. Not surprisingly, a majority of the ads are not just mediocre but are totally ignored by consumers. During my stint in ad agencies, I too have had my share of such run-of-the-mill ads. As a token of appreciation for those crafting good ads, I attempt to share a compilation of creative ads every week (and some occasional commentary on the business of advertising). In this week’s list: Visit Dubai:…

Last week, a 3D outdoor creative put up in Tokyo’s Shinjuku area for Nike was not only shared widely on social media but also made it as a WhatsApp forward – usually an indication of how popular something is. Clutter-breaking adverts need to be celebrated as they pass the first test of getting noticed – especially in today’s world of extreme clutter where there’s content vying for one’s attention everywhere. Here are a few which…

Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Disney Hotstar: SRK+ Teasers are meant to…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a spot for Extra Gum which has gone viral and a few more from UK and India. Extra Gum: for when it’s time Aside from the view count on YouTube…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes funny set of ads for Tata Tea’s Kanan Deva tea aimed at the Kerala market, Prega News’ tear jerker #SheIsCompleteInHerself for Women’s Day, a global ‘Made-in-India’…

Hundreds of commercial messages compete for our attention every day. But very few can be called creative ads – they are usually the ones which get noticed (the first pass of any communication). Here are a few which caught my last week: 1. Stabilo: highlight the remarkable Over the years, the category of highlighters have seen many creative expressions to dramatise the generic benefit of the category. Admittedly there is hardly anything to differentiate between…

I have been sharing creative ideas which caught my eye, every week (almost). Here is a ‘best of the best’ selection from those compiled over the first six months of the year. Hope you enjoy them. For more, do check out the archives. 1. IKEA – win at sleeping Here’s a campaign which made me envious of the strategy, creative and the execution. In order to promote ‘nighttime retreats’, this ad takes inspiration from the…

Another week comes to an end with a fresh set of advertising messages aimed at us. We see some of them in print, outdoor, TV or digital media while we come to know of some (especially the global ones) through trade media and blogs. There was #TouchOfCare from Vicks last week and a few others which caught my eye. 1. Samsung: the ostrich Samsung has often created advertising focused on its product features. This has…