Over the last couple of weeks, my social media and TV time was much less than usual, thanks to (I should really be thankful and not just mean it as ‘due to’) some travel. I did not pine for any of the streaming shows, news channels, sport telecasts or social media feeds. Of course, I welcomed it as a break and maybe sooner or later would have wished I had all my devices and a…
Beyond advertising portals, a new ad, titled ‘911’ for Apple Watch Series 7 is creating a buzz on the mainline news and social media. Aside from this another creative ad from the stable of Apple – dramatising the iPhone 13 Pro’s cinematic mode, is being widely appreciated. Here are my picks of clutter-breaking creative ads of the past week: Apple Watch Series 7: 911 ‘Focusing is about saying ‘no’ is one among the many popular…
In the marketing & advertising world, creative work from Thailand is considered to be among the best, both in terms of creative idea and craft. All of them are uniquely Thai and many are bizarrely funny. Production values and execution are also top notch with Christmas-themed ads from Europe. During last week I came across such campaigns, among others, which were clutter-breaking. More such compilations in my archives along with some occasional commentary on the…
I have not been able to update my blog over the past few weeks. I aim to post a compilation of compelling creative ads every week and an occasional post on issues pertaining to the business of advertising. This week’s post includes ads from Liquid Death water, Hyundai’s IONIQ and a few others. Liquid Death: Kids Hydrating at a Party Judas Priest’s ‘Breaking The Law ‘ forms the perfect background score for visuals depicting a…
I attempt to share a compilation of clutter-breaking creative ads every week and opinions on industry topics. So it was difficult to pick the best ads of 2021 as there were many worthy of appreciation. ‘Advertising is the most fun you can have with your clothes on’ is a famous quote attributed to maverick adman Jerry Della Femina. I guess he chose to see the positive side of the business – the opportunity to address business problems…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past…
The ‘Shot on iPhone’ series is a great example of letting the results do the talking rather than list the technical features of a phone as camera. In the latest edition, iPhone 13 Pro’s great video capabilities are showcased. A heart warming commercial, Pampers for Preemies, which strengthens Pampers’ perception as an expert can be seen in a new ad. These are part of my weekly collection of clutter-breaking creative ads (aside from the occasional…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a stunt from the mobile network, EE in the UK, TV spots from Apple, John Lewis and more. EE: a close shave for actor Tom Ellis Product demonstration is a…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes an ad from OnePlus to announce their partnership with Hasselblad, funny spot for Highkey low-sugar snacks and more. OnePlus: LunarLand The mobile handset market has several dynamics at play:…
In terms of user base, Twitter is relatively smaller than other popular social media platforms. But it share of visibility and media attention is much bigger as was evident recently. Twitter’s billboard campaign got people talking about for its simple, striking creativity and showcasing its buzz-creating ability. This and other creative ideas form part of my weekly compilation. Twitter: Tweet it into existence There’s something about Twitter that encourages instant, spontaneous sharing of one’s views…
