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Over the past few years, Samsung has consistently poked fun of the iPhone trying to position the latter as ‘not good enough’. ‘The new ‘Join the flip side’ for Samsung Galaxy continues the trend. This and other campaigns are part of my weekly compilation of clutter breaking ads. Samsung Galaxy: join the flip side The world of Android phones has several handset brands vying for consumer attention at every price point. Samsung too plays that…

Every week I attempt to share a compilation of creative ads which caught my eye. Getting noticed is the first requirement of an ad – as otherwise, every other discussion in terms of creativity or efficacy is academic. Among the many hundreds of commercial messages we see everyday only a handful are memorable. Here are a few which I liked from the week ending November 15, 2019. John Lewis: Excitable Edgar Aside from big retail…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. Here are this week’s picks including ‘Icelandverse’- a parody on metaverse and more. Inspired by Iceland: parody on metaverse Poking fun at jargon or needlessly complex, obscure language used in the business world…

It’s that time of the year when ‘big retail’ in UK unleash their Christmas campaigns. Over the last few years brands like John Lewis, Harvey Nichols, M&S and others have created some memorable ads for the season. This year too saw a few gems. These and other ads are part of my creative picks of the week. 1. John Lewis & Partners: Christmas advert 2018 Over the last few years, the Christmas advert from John…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a stunt from the mobile network, EE in the UK, TV spots from Apple, John Lewis and more. EE: a close shave for actor Tom Ellis Product demonstration is a…

It is said that a majority of ads go unnoticed. It is such a pity considering the huge investments and efforts that go behind the creation of ads. Being noticed and disliked is a better state to be in than being ignored completely. No wonder the No.1 job of an ad is to be noticed – everything else is academic. In that context clutter-breaking creative ads deserve recognition. Here are a few which caught my…

Every day hundreds of commercial messages are targeted at each one of us. However, only a handful are noticed and an even small number is remembered. Here are a few compelling creative ads which caught my eye during the past week. Volkswagen: a new mission The 50th Anniversary of the Moon Landing saw several brands trying to forge an association. Many of them were force fits and seem to be done with the objective of…

Getting noticed is the most important objective of any advertising or shall we be suitably contemporary and say, ‘content’. Sadly, most of what’s paid for and put out there simply goes unnoticed. Only a handful break through the huge clutter of media noise and commercial messaging and an even smaller number are recalled and associated with the correct brand. Every week, I compile such creative ads. Here are a few from the week ending November…

Our brain loves lists and there are 8 reasons for it, according to New Yorker. Towards the end of every year, we see ‘best of’ lists across categories. Advertising is highly subjective – what may be liked by one could be hated by another. But I guess most of the ads in my picks of best ad campaigns of 2020 would be universally liked. Here are some more ads (in no particular order) which were…

Clutter-breaking, compelling and relevant creative ads which trigger a change in attitude or behaviour are hard to come by. In fact, a majority of the ads go un-noticed. That is a such a shame – worse than being noticed but disliked, as it takes a lot of effort, time and money to create advertising. Every week, I attempt to share a compilation of such creative ads, aside form views on the business of advertising. with…