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A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past week or so: Suzuki:…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes an ad from OnePlus to announce their partnership with Hasselblad, funny spot for Highkey low-sugar snacks and more. OnePlus: LunarLand The mobile handset market has several dynamics at play:…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes an inspiring ad for vaccination from France and quirky spots for Suntory juice from Japan and more. Ministry of Health, France: life comes back with vaccination I first came…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a humorous ad for Amazon Alexa, Dove ‘reverse selfie’, a topical ad from Heineken and more. Amazon Alexa: Pompeii The ease of use of Amazon Alexa was dramatised using…

The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but also an advertising event. It has been compared to the Super Bowl but the characteristics of the two events are different. Both are expensive for advertisers but the similarity ends there. Super Bowl vs IPL Cricket by nature is an advertiser’s delight as there is an opportunity to insert a spot (or two) every 5…

Last week, a 3D outdoor creative put up in Tokyo’s Shinjuku area for Nike was not only shared widely on social media but also made it as a WhatsApp forward – usually an indication of how popular something is. Clutter-breaking adverts need to be celebrated as they pass the first test of getting noticed – especially in today’s world of extreme clutter where there’s content vying for one’s attention everywhere. Here are a few which…

In the marketing mix, investment behind media buying is perhaps the most expensive, especially when it comes to high value media properties such as the Super Bowl in the US or the IPL in India. So it is understandable if brand teams are anxious to ensure the correct brand attribution. When the viewer associates an ad with that of a competitor, referred to as brand misattribution, it is as if all the effort was to…

Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Michelob Ultra: McEnroe vs McEnroe Tennis fans of a…

Every week I attempt to share a compilation of clutter-breaking creative ads. Occasionally I comment on industry related issues too. This week’s creative picks include a hilarious spot for Australian shoe-maker R.M. Williams starring Hugh Jackman, a clever print ad for Grin scooter rentals and more. R.M.Williams: Maximum Jackman Maximum Effort, the creative agency started by Ryan Reynolds (‘We make films, TV and content for the personal amusement of Ryan Reynolds. We occasionally share them…

I attempt to share a compilation of clutter-breaking creative ads every week and opinions on industry topics. So it was difficult to pick the best ads of 2021 as there were many worthy of appreciation. ‘Advertising is the most fun you can have with your clothes on’ is a famous quote attributed to maverick adman Jerry Della Femina. I guess he chose to see the positive side of the business – the opportunity to address business problems…