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This week, there were several attention-grabbing campaigns including the much-debated ‘mouldy Whopper’ ad from Burger King. However, the percentage of ads which get noticed and recalled is still minuscule compared to the vast amount of commercial messages which go unnoticed every day. Here are a few creative ads which caught my eye this week: Burger King: mouldy Whopper Last year, I was fortunate to listen to a presentation from the much-celebrated CMO of Burger King…

Metaverse is the new punching bag for select brands and cartoonists alike. A new ad for First Bank in Thailand takes a pot shot at both metaverse and the the ad industry itself. Aside from that I also liked the new interpretation of the classic ‘Because you’re worth it’ from L’Oreal in my weekly compilation of creative ads. L’Oreal: Lesson of Worth In 1971, Ilon Specht a junior copywriter at McCann created the famous line…

Every week, I attempt to compile a list of ads which caught my eye in the recent past. Here’s a collection of interesting creative ads for week ending June 26, 2019. Nissan Rogue: Distraction Whether it is an exaggerated depiction of today’s reality or a glimpse into the future – the distracted world where everyone is peering into their phones seems very real. In this world, Nissan Rogue’s safety features such as an emergency braking…

A tweet about creativity aptly sums up the aspects on display with many of the creative work showcased here. Of the lot, the ultimate truth is the one listed last. What say? Image via: Adteachings Herewith my weekly picks of compelling creative ads: Jaguar Range Rover: Warning Signs A few years ago, activations and stunts were a novelty. In 2012, this stunt performed in Belgium for a TV channel was riveting and went viral. Many…

Every week, I attempt to share a few clutter breaking creative ads which caught my attention. Over the last ten years, I have shared views on topics pertaining to advertising too. Here’s my collection for the week ending January 17, 2020: Heineken: Daniel Craig vs James Bond When you have to use a celebrity like Daniel Craig to cue an association with the James Bond franchise, some creative elements are mandatory – the signature music,…

In my last week’s compilation, I missed a couple of ads from Swiggy and Wild Stone which I’ve added in this week’s compilation which includes ads from DHL, WeTransfer, Apple and more. DHL: Bryan Adams – the tour before the tour The journey of a package from the time it is ordered to the time of delivery might seem like a generic promise for a logistics brand like DHL. But the ads manages to hold…

A common advice to brands is to make remarkable products and services. Marketing & advertising is then tasked with ‘story telling’ that resonates. If only it worked like that in real life. Most products & services fulfil basic necessities of consumers and have very little scope to have truly differentiated product features.In his book ‘This is marketing’ Seth Godin outlines these steps: A majority of world’s brands would fail in the first step itself. I doubt if a floor…

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 19th May, 2017: Play-Doh’s handcrafted print ads, Old Spice’s pre-launch activity for Krakengärd and more. 1. Play-Doh: handcrafted print ads Advertising is a profession which brings diverse talents together o address a business problem or opportunity. Brand strategists, creative craftsmen (and…

Ever wondered why save for handful of ad agency accounts, a majority of agency brands hardly use social media effectively? I am sure they know that it can be be used to strengthen the equity of the company brand but they hardly get down to ‘doing’ it. It is not a recent phenomenon. Traditionally ad agencies (especially the network agencies from India) have hardly maintained an active blog. Even if they had initiated a blog…

1. Nike: The Roger Effect Roger Federer’s consistency in winning is only ‘one side of the story’ says this riveting ad from Nike. The fact that sports stars go on to inspire many to take up a sport is not really a path-breaking new discovery, but an emotional truth. This spot brings alive the idea by presenting a literal interpretation, in a tongue in cheek manner. The grand production values add to the magic. Great…