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Every week I attempt to share a compilation of clutter-breaking creative ads from around the world. As pundits have pointed out before, getting noticed is the first test of an effective ad. It is even more difficult in today’s highly cluttered media. My compilation this week includes a print ad for LandRover with clever wordplay, a TVC to highlight the heritage of Renault Clio and more. LandRover: streaming The extended lockdown periods over the past…

‘How many ads do you recall from today’s newspaper?’ used to be a standard question in ad agency presentations when emphasising the need for clutter-breaking creative. You can replace ‘newspaper’ with any other mass media or new media and the answer would still be the same. Only a handful of ads get noticed – the first test of any advert. My pick of creative ads this week include TV spots for Audible, print ads for…

I was expecting to see surfeit of ads pledging support to the Black Lives Matter movement or something related to COVID-19 – either about social distancing or bouncing back once the crisis is over. Surprisingly, I noticed a handful of compelling creative ads from Sky Sports, ITV and a few others last week: Sky Sports: The Comeback Many sports themed films – from athletic footwear to energy drinks have a template of sorts. They have…

Most of us display the ‘those were the days’ attitude when we witness trends which are different from what we once used to like. New age music, movies and popular culture is always compared to ‘what once was’. Advertising too is no different. One might argue that everything changes with the times and reflects the current social context. Advertising is no different and is also reflective of the influence of technology and media consumption habits.…

It has become customary for brands to see every occasion (such as Earth Day) or big news event as an opportunity to create ads – mainly social media creatives. Burger King posted a tweet in the context Women’s Day and got into kerfuffle on media. Eventually they retracted the original tweet which said, ‘Women belong in the kitchen’ not before outrage across media. It got me thinking about the need for context in today’s media…

The current COVID-19 global crisis is unprecedented and incomparable in terms of crisis communication. There perhaps has been no single global pandemic or crisis affecting virtually all countries, citizens and enterprises. All previous crises were limited to a company (e.g. Maggi, Cadbury’s) or a category at best. In company-specific issues, they addressed product concerns on time (recalling, for example) and most importantly did not stop communicating. They communicated to give reassurance (e.g Amitabh Bachchan and…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. Here are this week’s picks: NABS: This job can break you October 10 was World Mental Health Day. NABS, a Canadian charity aimed at supporting the health and well-being of professionals in the…

In my last week’s compilation, I missed out on a couple of charming Super Bowl spots, notably from Jeep and Google. Aside from them, here are a few creative ads which caught my eye this week. McDonald’s: late night Visual puns using elements strongly associated with the brands are not new to McDonald’s – as evident from this 2009 advert. A new campaign to highlight ‘late night’ opening times carries on the tradition. Done well,…

Every week, I attempt to compile a list of clutter-breaking creative ads with some commentary of my own. You can look at some of the older posts here. This week’s compilation includes an offbeat Christmas film, an inspiring campaign for a service brand from Ireland, among others. Ruavieja: Escape Maybe it was my ad agency background, but I could guess the metaphor when the protagonist discovers the slip from under his prison door. Spanish liqueur…

If an ad is not noticed, everything else is academic. Unfortunately, a majority of the ads go un-noticed. Among the few which catch our attention, only a smaller number remain memorable. Here are a few creative ads which caught my eye this week: Coke: a print ad you can hear The human brain is conditioned to imbibe the familiar in such a manner that it automatically evokes visual and other sensory cues associated with it.…