There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 2nd June, 2017: Irn-Bru, Lacoste, Mercury Radio awards and more 1. Irn-Bru Dubbed Scotland’s ‘other national drink’, Irn-Bru has always been […]
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Hennessy X.O, Bournvita and more: 6 top creative ads of the week
Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a handful are noticed, remembered and appreciated. When the count of such ads is really low by the weekend I diligently look for interesting new work. This was one such week where one had to search […]
Ad agency mergers: will it solve the real problem?
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman to form Wunderman Thompson. The need for the merger and the logic behind the branding (Wunderman first) is widely believed to be a reflection of industry compulsions. Specifically, digital. What everyone means by that is […]
Tanqueray, WSJ, IKEA and more: top creative ads of the week
Everyday, we come across hundreds of commercial messages – print ads, TV commercials, radio spots, billboards, web banner ads, social media posts and more. Only a handful are even noticed – with a vast majority not paid attention to at all. Even among the few noticed, only a smaller number are remembered. Here are a […]
Billboard which illuminates a road, a one ton dog and more: creative ads of the week
A billboard which illuminates the road, a TVC for Skoda which highlights road safety and other creative ads are part of my weekly picks for week ending March 15th, 2019. La Caja: billboards We live in an age where brands are not merely expected to claim something but actually act upon them. Such acts take […]
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