Earlier this week I wrote about how advertising creative calls for special talent, even while creativity is all around us. I guess it amply…
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a…
Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a handful are noticed, remembered…
A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and then a rebuttal. Both…
The advertising industry had it relatively easy for many decades when media clutter was nowhere near what it is today. The media choices were…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by the CEO of WPP.…
Over a series of blog posts, hopefully, I will attempt to share few basics on making the best use of a particular medium (e.g.…
The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’ as ‘works produced by human creative skill and imagination’. We usually…
