There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 2nd June, 2017: Irn-Bru, Lacoste, Mercury Radio awards and more 1. Irn-Bru Dubbed Scotland’s ‘other national drink’, Irn-Bru has always been […]
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Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a handful are noticed, remembered and appreciated. When the count of such ads is really low by the weekend I diligently look for interesting new work. This was one such week where one had to search […]
Among the many ads we see every day, only a few are noticed and remembered. Here are my picks of creative ads from last week: a clever print ad for L.L.Bean, a sculpture made of keys for IKEA…and more.
A 150+ year old ad agency brand disappeared recently. WPP took the decision to merge J Walter Thompson and Wunderman to form Wunderman Thompson. The need for the merger and the logic behind the branding (Wunderman first) is widely believed to be a reflection of industry compulsions. Specifically, digital. What everyone means by that is […]
1. Kwiff: It’s perfectly normal. Until it’s kwiffed Sports betting is big business in the UK. An app called Kwiff, which promises to ‘supercharge sports betting’ has released a set of quirky ads which dramatise how it feels to be ‘kwiffed’ (over at the website, there is an explainer on that): Let’s say you place […]