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Earlier this week I wrote about how advertising creative calls for special talent, even while creativity is all around us. I guess it amply evident if you see the follow the various creative roundups on my blog. This week’s roundup includes design work for Heinz and some radio spots which won at the D&AD awards, among others. Heinz: brand refresh One of the best mantras of marketing is that ‘not all brands are unique, but…

Every week I attempt to share a compilation of clutter-breaking creative ads. Occasionally I comment on industry related issues too. This week’s creative picks include a hilarious spot for Australian shoe-maker R.M. Williams starring Hugh Jackman, a clever print ad for Grin scooter rentals and more. R.M.Williams: Maximum Jackman Maximum Effort, the creative agency started by Ryan Reynolds (‘We make films, TV and content for the personal amusement of Ryan Reynolds. We occasionally share them…

It has become customary for brands to see every occasion (such as Earth Day) or big news event as an opportunity to create ads – mainly social media creatives. Burger King posted a tweet in the context Women’s Day and got into kerfuffle on media. Eventually they retracted the original tweet which said, ‘Women belong in the kitchen’ not before outrage across media. It got me thinking about the need for context in today’s media…

A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and then a rebuttal. Both these got me thinking if the advertising profession worries far too much about its output and impact on society. Undoubtedly, advertising plays a critical role in commerce – brands are built and employment generated with advertising as an important catalyst. Advertising also sustains the media business subsiding the cost of periodicals…

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 2nd June, 2017: Irn-Bru, Lacoste, Mercury Radio awards and more 1. Irn-Bru Dubbed Scotland’s ‘other national drink’, Irn-Bru has always been known for cheeky advertising. In a cluttered category, being quirky helps but this one takes it to a whole new…

The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by the CEO of WPP. The crux of an argument from Bob Hoffman (‘The Ad Contrarian’) is that in other ‘creative’ domains the best work is produced by senior people while the ad industry thinks they can’t produce a web banner. In management consulting, legal practice or medicine the premium is on experience. Since the rise…

As consumers, how often have we experienced a situation where we remember elements of an ad (such as a key visual, a character or the story line) but are unable to recall the brand? Some marketers think the solution lies in placing the brand logo on the screen right from the first frame of a TV commercial, having the brand repeated many times in a radio spot or increasing the size of the logo in…

Over a series of blog posts, hopefully, I will attempt to share few basics on making the best use of a particular medium (e.g. Print, Radio, Outdoor) or a platform (in-app advertising, YouTube) for advertising. This week, let me start with the basics of outdoor advertising. A fleeting medium The hallmark of a billboard is that people get just a few seconds to notice it, absorb the content and move on. This is especially true…

Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a handful are noticed, remembered and appreciated. When the count of such ads is really low by the weekend I diligently look for interesting new work. This was one such week where one had to search for good work to share. Here are a few of my picks: 1.Hennessy X.O: The Seven Worlds Super premium and…

The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’ as ‘works produced by human creative skill and imagination’. We usually considers literature, paintings and extraordinary writing or architecture as ‘works of art’. In the world of advertising, creative talent – writers, art directors and designers were considered to be a separate ‘department’. They were responsible for generating ideas and creative assets such as, print ads, TV scripts, hoarding designs, logos and…