There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic to marketing as advertising. But thanks to media attention many equate marketing to be just about planning and implementing ad campaigns. As Mark Ritson points out in this brilliant article, says: Marketers have been gradually… Continue reading Advertising in the time of COVID-19
In 2015, men’s grooming brand ‘Below The Belt’ created a print ad which appeared in The Daily Telegraph’s sports section covering the Wimbledon event. The ad was a humorous reference to Djokovic playing on one of the hottest days of the year. Here was a topical ad done right: it used the news of the… Continue reading Independence Day topical ads: FOMO at play again
In India, the Ministry of Information & Broadcasting recently banned airing of condom ads during daytime. The move came under criticism – ansee some reactions here, here and here. ‘It is moral policing’, ‘our kids need sex education’, ‘our kids have access to more risqué content everywhere from movies to the internet’ are some of… Continue reading Condom ad ban: protection of a different kind
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 26th May, 2017: Sweden’s tourism campaign, Sony Bravia’s TV spot and more. 1. Visit Sweden: Airbnb Sweden’s official website for tourism and… Continue reading Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week
Nowadays it is common to spot articles bashing ‘content marketing’ as a discipline. The common grouse with such articles is: – content marketing is just a buzz phrase; it is essentially what was practiced in advertising forever – the practitioners of this discipline are bullshit artists who thrive on throwing jargon – most of what… Continue reading Content marketing as punching bag: deserved or not?