In 1989, British Airways released a campaign considered to be a classic in advertising. Back when special effects were not as advanced as they are today, it brought alive the idea of the brand bringing people together. In 2014, technology was used cleverly to make it appear as if a small boy ‘looked up’ every time a British Airways flight flew over a billboard in Piccadilly Circus. Of course there have several memorable tactical ads…
Creating great creative ads is not easy. In advertising it is believed that the important task of an ad is to first get noticed – otherwise, everything else is academic. Unfortunately a majority of the ads go un-noticed in all the media clutter and the priorities which occupy our minds. My weekly compilation of clutter-breaking creative ads is a tribute to such work. Here are some favourites from the past week or so: TCM: Happy…
We all love lists. That’s why many clickbait articles have that format offering ‘5 reasons’ or offering ’10 things’. During this time of the year, we have a plethora of ‘Best of’ and ‘Worst of’ from the past year. The first part of my attempt at sharing 12 best ads of 2021 included both traditional TV commercials and some clever social media driven ideas. Here is my second and concluding part. iTV: Drama vs Reality…
Most ads are simply ignored. That’s a fate worse than being noticed but disliked or being indifferent about it. My weekly compilation of clutter-breaking creative ads is a small tribute to brand teams everywhere who manage to pull of good work despite so many hurdles such as poor briefs and subjective approval processes. Here’s a collection of ads and other creative ideas which caught my eye this past week: Allianz: start making cents While the…
Every week I attempt to publish a compilation of clutter-breaking creative ads. It’s just a small tribute to brand teams everywhere who create such work – as being noticed is the first job of any advertising. Here are a few which caught my eye this week: Barilla: recipe for togetherness The ill-effects of excessive screen time and our tendency to ignore others in a social or even family setting by staring into our mobile screens…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes Heineken’s smart effort to get people vaccinated, a hilarious spot from Thailand and more. GrabPay: Dear Homo sapiens As I have said before, ads from Thailand have a…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Pinterest: ‘Don’t don’t yourself’ I liked this campaign for…
An ad’s first task is to get noticed. The top creative ads in any era – be it in the pre-digital or digital world first stood out from the media clutter of the day. Of course, just being noticed is not enough (being ignored is a worse fate though) – a brand’s message has to be relevant (to the intended audience), engaging (either entertaining or holding attention through shock value or any other emotion) and…
Every week, I attempt to share a compilation of clutter-breaking creative ads. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. In this week’s compilation: a funny ad for a fitness app promoted by actor Chris Hemsworth, a dreamy ad for Apple Watch and more. Chris Hemsworth’s Centr app: In March 2020, actor Chris Hemsworth launched a fitness app, called…
Anybody can be a critic of advertising. But that’s not the toughest part of the business – getting noticed is. A small number of creative ads manage to break through the clutter and get noticed. A fewer number of these go on to be recalled and talked about in a positive way. My weekly column of creative ads is a small tribute to brand teams everywhere who produce entertaining, engaging and relevant creative work. These were some…
