Clinic: awesome idea, awesome art


When robust brainstorming happens among teams, very often a stray comment or a phrase uttered, sparks an idea in someone else’s mind. Even everyday phrases like ‘smooth as silk’, ‘smells like fish’ can trigger visual ideas in someone’s head. And when the proposition itself is strong and lends direction, magic happens. A seemingly unseen idea comes alive. One...

Mail wars in India: yeh campaign bandh karke toh dekho


Of late, webmail brands in India have been slugging it out on TV in India. Money is being pumped into driving saliency and hopefully, traffic to these brands. Indiatimes mail, AOL mail and Rediffmail have all beefed up their TV activity. Frankly, none of these have moved me personally to look beyond my current brand – Gmail. The basic functions on the web – search, mail – have...

Carlton Draught and ‘big’ beer ads


If you’v been anywhere near a computer last year you would have seen the Carlton ‘It’s a big ad’ TVC. it’s one of those ads which never fail to evoke a jaw dropping ‘Wow, what an ad’ and brings a smile to your face. Apart from the spectacular animation, it worked because of its self-deprecating tone. The humour was inward directed and the ad was seen as...

Merging of copy and art


Two new examples of how the lines between copy and art are merging. Gone are the days when the copywriter would think of a headline and the Art guy would find a suitable visual. The first one is for Listerine, from Australia. Brands that offer a solution to problems like body odour, bad breath, dandruff etc., have relied on exaggerating the problem or embarrassing the hell out of you. In India...

Stereotypes in advertising


There is a minor debate going on in the Blogosphere about a recent set of ads from, which appeared during the Super Bowl. In one of the ads, the ‘Boss’ threatens to fire a salesman named Ramesh Chakrapani, who he claims is the worst sales person in the company, unless he improves his sales. Ramesh panics and searches at “Genie” search engine to find where...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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