Of Goafest and lack of bloggers


I am one among the unfortunate lot who did not visit the Goafest’08. Sour grapes aside, I could not help notice the total lack of blogging activity from the participants. Maybe I missed them, but apart from Manish of Indiadrant, I did not come across anything in terms of regular updates via blogs. Maybe its just because its Goa. I mean, who in their right minds would give up the sun, sands...

Ford Fusion: hatke car commercial


Before you wonder how come I refer to the Ford India TVCs as hatke, let me clarify: this one comes from Y&R, Toronto. Yes, it has its share of ‘romancing the car’ shots but there is a curious anticipation of ‘what next’ right through the film, it makes for compelling viewing. And oh, the ending is a nice twist. Find more videos like this on AdGabber Refreshingly...

Old Spice Hair & Body Wash: right for me!


Weiden & Kennedy have developed this TVC for Procter & Gamble’s Old Spice Hair & Body Wash. It’s premise is a simple question: Is it right for me? I thought it was brilliant given a descriptor like ‘Hair & Body Wash’ – I guess do wonder if its a shampoo or a body wash? The TV effort is matched by an equally amusing online effort. You are asked to use the hair mound to ‘accurately...

Sequel to Cadbury’s Gorilla ad: duh?


If you have heard the term viral marketing, you must have seen the Cadbury’s Gorilla advert. The sequel to this ad, much hyped even prior to the airing is now out. The ad sucks. Er…I didn’t ‘get’ it quite frankly. Like in the previous one, this too has a popular song as the sound track (Don’t Stop Me Now from Queen, this time). The similarity ends there. This...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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