Creative briefs: some thoughts from an Account Executive

No other subject (apart from increments, perhaps) generates as much heat in an advertising agency as the Creative Brief. While the brief as we know it has been around for decades now, there is rarely an occasion where an agency team feels that the brief process is working. The creative team invariably cribs about the… Continue reading Creative briefs: some thoughts from an Account Executive

Why don’t more agencies blog?

This is not restricted to India, but globally too, there are only a handful of agency blogs. One would imagine that this being a great tool for agencies to showcase its thinkers and creative stars, there would be more.Many of the agency bigwigs and creative stars in India articulate their thoughts through newspaper articles, interviews… Continue reading Why don’t more agencies blog?